Thursday, 30 August 2012

SMS improves business communications strategy

The number of enterprises adopting SMS as part of their communications strategy continues to grow as they are realising the advantages that can be gained across their organisation. There is great potential for enterprise SMS as highlighted by the recent Ofcom report The Communications Market Report: United Kingdom which revealed that the popularity of SMS is rising.

Within enterprises, SMS is being used as a way of communicating more effectively with staff. One example of this is where an SMS alert is sent to employees to notify them of company information such as office closures and meetings scheduled. As staff are alerted immediately, and can respond where necessary, the enterprise will save a significant amount of time and improve efficiency.

Enterprises are also using SMS messages for external communications such as updating potential new staff applying for positions within the business. In this instance, SMS alerts can be sent to conveniently notify candidates of the status of their application thus ensuring they do not miss any crucial updates and shortening the recruitment process. Furthermore, enterprises are able to check the status of the sent SMS message by using delivery receipts. This provides the enterprise with the ability to audit sent messages and encourage feedback from the recipients.

SMS alerts are also being used within business CRM systems as a way of communicating with customers. A great example of this can be found in the airline industry which utilise SMS for mobile ticketing helping improve efficiency and enhancing the customer service experience. Airlines are also using SMS to communicate with passengers by providing updates concerning changes or cancellations to passenger flights, or general service information. This helps to significantly improve customer satisfaction as customers are informed immediately of any changes to their flights and allows them to respond where necessary.

An easy way for enterprises to introduce SMS alerts into their communications strategy is by adopting an EmailSMS solution. This is ideal for companies wishing to adopt an extremely straightforward SMS solution as it is easy to implement and requires very little technical knowledge.

Using HSL's EmailSMS solution couldn’t be simpler and companies can use any existing email software such as Microsoft Outlook. To send a message, you would simply compose an email as normal however in the ‘To' field you would include the mobile number in the email address. Staff or customers can also reply back to messages they receive on their mobile phone as they would reply to any other text message.

To read examples of how HSL's EmailSMS solution can be applied to improve your corporate communications, please view our case studies.

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