Monday, 10 September 2012

Why SMS should be used for emergency communications

There has been much debate lately regarding the suitability of SMS for emergency communications. SMS is now being successfully used by emergency services, councils and also by rescue teams within the UK. Critics would argue that SMS can be subject to external factors and supplier issues such as poor network coverage, low quality supplier routes and low redundancy on the part of your SMS service provider. However recent research from Ofcom shows that SMS remains the most popular form of communication for mobile users in the UK. The Mobile Marketing Association (MMA) has additionally stated that there are more mobile phones in the world than there are toothbrushes and as we know SMS messages are normally delivered within a handful of seconds, it is easy to see why SMS should be considered for emergency communications.

Whilst there is not much to be done to avoid external factors such as the mobile handset being switched off, suppliers can at least ensure that the service they offer is of a high quality and therefore eliminate other concerning issues.

As part of our enterprise solutions we offer a critical alerting tool called AlertBroadcast which is ideal for time-sensitive messaging. The technology behind our AlertBroadcast solution is based on our highly capable and resilient SMS delivery infrastructure which includes using established mobile operators alongside our own technology. This enables us to provide enterprises with not only a cost-effective but also a highly robust service, offering 99.9% service availability.

HSL's AlertBroadcast solution is technically sophisticated, but simply put, it provides customers with an easy to manage two-way SMS alert system between a controller and contacts. The controller simply sends an SMS message from their mobile handset to a dedicated mobile number provided by HSL and the message is then forwarded on automatically to the designated group of contacts. The controller and contact lists can be set up remotely and can be quickly amended to ensure that the most up to date contact details are used at all times.

This solution is ideal for using in an emergency situation or when information is needed quickly as it enables customers to quickly and reliably send critical SMS alerts to employees, team members, suppliers or partners. Additionally, the controller can also request a response from the contacts within their broadcast message. By requesting the response and receiving the reply, the controller can be confident that the message has been delivered on time to the contact and interpreted correctly by the recipient (which is crucial if the recipient is acting upon instructions).

AlertBroadcast is an effective tool and is already used by a number of our clients for updating staff with important company information such as alerting mine employees of impending tsunamis and tropical cyclones and also providing time sensitive updates to search and rescue staff in the field.

To read further examples of how HSL's AlertBroadcast solution can be applied in your enterprise and used for emergency communications, please view our AlertBroadcast page.

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