Smartphone adoption rates continue to rise across the globe generating tides for many industries, and travel is one of them. There was a time when most people would book their holidays by visiting a travel agent, or look for deals through teletext.
Nowadays, we don't need to travel off the sofa as we are delivered holiday deals to our email and we search online through various sites to get the best possible deal, bypassing travel agents in most cases. The same situation is happening across this sphere for transport operators, bus companies as well as fringe businesses such as hotels and excursion companies.
With the introduction of mobile being thrown into the mix, the travel industry is being transformed. Travellers can research online from their mobile which means they can access sites anywhere - for instance from the work canteen, on the travel home or sitting in their home watching TV. Research is showing that in practice, most travel sites are actually accessed whilst people are at home - we are becoming so familar with using the internet on our phone that to pick up and load our laptops is proving too much trouble - we would much rather use our mobile phone to access the web.
For bus companies, travellers can now track - in real time - when different buses are due to reach their bus stop cutting down the time we spend waiting around for that bus to arrive and removing the 'guess' work completely. In Edinburgh, most bus stop shelters have a QR code which travellers can scan and this will give them access to the bus schedule for that route in real time, and allows you to save the information for future journeys.
Most train companies are allowing travellers to access the internet whilst travelling which is perfect for business travellers wishing to multi-task. Long gone are the days when train journeys meant simply trying to pass the time by reading a book or the newspaper. Travellers can also book tickets online via their mobile and in some instances, save the ticket to their phone making the process entirely paperless!
Let's not even mention how mobile is affecting airlines or this blog may never end. The facts are simple. Mobile is here to stay and travel companies must embrace the new technology as their customers certainly are. To learn more about the different ways mobile can benefit you, please visit our Solution Planner for some valuable ideas.
With the introduction of mobile being thrown into the mix, the travel industry is being transformed. Travellers can research online from their mobile which means they can access sites anywhere - for instance from the work canteen, on the travel home or sitting in their home watching TV. Research is showing that in practice, most travel sites are actually accessed whilst people are at home - we are becoming so familar with using the internet on our phone that to pick up and load our laptops is proving too much trouble - we would much rather use our mobile phone to access the web.
For bus companies, travellers can now track - in real time - when different buses are due to reach their bus stop cutting down the time we spend waiting around for that bus to arrive and removing the 'guess' work completely. In Edinburgh, most bus stop shelters have a QR code which travellers can scan and this will give them access to the bus schedule for that route in real time, and allows you to save the information for future journeys.
Most train companies are allowing travellers to access the internet whilst travelling which is perfect for business travellers wishing to multi-task. Long gone are the days when train journeys meant simply trying to pass the time by reading a book or the newspaper. Travellers can also book tickets online via their mobile and in some instances, save the ticket to their phone making the process entirely paperless!
Let's not even mention how mobile is affecting airlines or this blog may never end. The facts are simple. Mobile is here to stay and travel companies must embrace the new technology as their customers certainly are. To learn more about the different ways mobile can benefit you, please visit our Solution Planner for some valuable ideas.
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