Monday, 26 November 2012

Help! SMS in need of adoption.

When did you last NOT read a text (SMS) message? Not reply. Read. 

Can't remember? Never? Well, it's the same story for your biggest assets - your 'staff'.

There is huge potential for enterprise SMS particularly when you consider that the popularity of SMS amongst consumers is on the rise. 

The recent Ofcom report The Communications Market Report: United Kingdom concluded that people are more likely to send messages to each other rather than have voice calls or hold face to face meetings. It's so much quicker to text a couple of words as opposed to having an actual conversation, especially when you are busy.

One of the biggest benefits of SMS communications is the ability to actually reach intended recipients. The International Telecommunication Union report The World in 2011 - ICT Facts and Figures estimates that 87% of the global population now has a mobile phone giving enterprises the opportunity to connect with more people around the world and even reach people they previously thought were ‘unreachable'.  With market estimates stating that over 90% of SMS are opened, and some figures as high as 98%, SMS communications are also much more likely to be read by recipients than any other form of enterprise communication. Think. Do you know anyone over the age of 16 who doesn't have a mobile phone and doesn't have it with them?

Enterprises are using SMS in a wide variety of ways and it can be implemented across offices, departments, locations and countries. For example, SMS can be used to send information to customers with reminders to take medication, changes to their flight, or when they can expect their orders to be delivered. More specific examples include using SMS for IT monitoring and sending alerts to notify staff immediately of any system issues whilst others use SMS for emergency communications including alerting employees and locals regarding extreme weather conditions.

SMS is also helping enterprises around the world reach their target customers. To read further examples of how SMS is benefiting enterprises today, and how it could add value to your enterprise, please view our case studies.

Alternatively, visit us at:

http://www.linkedin.com/company/hay-systems-ltd

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@HSLSMS

or call us on +44 (0)1506 605260


or email us at
sales@haysystems.com