According to an article in the Telegraph, mobile shopping is expected to continue to rise by a further 115% across this year and almost a third of UK shoppers are already expected to be using smartphones as part of their shopping process.
However, as mobile shopping shows great growth, many traditional retail stores are struggling to gain footfall traffic and achieve previous sales growth.
Traditional brick and mortar stores must examine strategies to encourage shoppers into their retail stores and generate sales. One way to help bridge the gap between digital and traditional brick and mortar stores is through mobile couponing. According to Streetfightmag.com "When it comes to getting more customers through the front doors of a business, it’s hard to beat the effectiveness of a simple coupon."
Coupons and offers have been shown to enhance engagement with customers and help retailers keep existing customers. I think we’ve all been in a position where we may get a coupon or discount offer from somewhere we’ve bought from before and decide to try them again as we see value in the coupon.
More shoppers are recognising the value in coupons with Juniper expecting the number of coupons redeemed through mobile and tablets to reach a whopping 10 billion this year - rising by more than 50% compared to the previous year. Mobile coupons have redemption rates of 10% which is excellent compared to the mere 1% redemption rate of print and PC coupons. However, at the moment the number of mobile coupons given to customers is still rather low but we should expect to see this number rise in the near future.
It is important that retailers examine how their own customers like to redeem coupons according to CMS Wire. RadiumOne examined four types of coupon redemptions and found 51.5% of customers prefer to show coupons to a cashier, 23.8% prefer scanning-based systems, and 42.3% prefer SMS-based coupons. It is therefore essential that retailers study their own customers and devise a coupon which suits their customers’ needs.
Streetfightmag.com urge retailers to also consider what happens after coupons are redeemed as return rates are always rather low. Many businesses are beginning to use ‘post-couponing’ to generate additional sales. This can include giving reward points or small token gifts such as a free sample allowing businesses to add additional value without having to endlessly mark down products and diminish the quality of their brand.
SMS messaging can also prove to be a simple yet highly effective tool for retaining customer engagement. Retailers can alert customers to special promotions, account information, or send updates on stock availability. These types of SMS alerts help encourage repeat business and strengthen customer relationships.
At HSL, we specialise in offering businesses high quality solutions to suit business requirements. From simple text message promotions to bespoke solutions, visit our Solution Planner and find out more about some of the different ways we can help you.
Traditional brick and mortar stores must examine strategies to encourage shoppers into their retail stores and generate sales. One way to help bridge the gap between digital and traditional brick and mortar stores is through mobile couponing. According to Streetfightmag.com "When it comes to getting more customers through the front doors of a business, it’s hard to beat the effectiveness of a simple coupon."
Coupons and offers have been shown to enhance engagement with customers and help retailers keep existing customers. I think we’ve all been in a position where we may get a coupon or discount offer from somewhere we’ve bought from before and decide to try them again as we see value in the coupon.
More shoppers are recognising the value in coupons with Juniper expecting the number of coupons redeemed through mobile and tablets to reach a whopping 10 billion this year - rising by more than 50% compared to the previous year. Mobile coupons have redemption rates of 10% which is excellent compared to the mere 1% redemption rate of print and PC coupons. However, at the moment the number of mobile coupons given to customers is still rather low but we should expect to see this number rise in the near future.
It is important that retailers examine how their own customers like to redeem coupons according to CMS Wire. RadiumOne examined four types of coupon redemptions and found 51.5% of customers prefer to show coupons to a cashier, 23.8% prefer scanning-based systems, and 42.3% prefer SMS-based coupons. It is therefore essential that retailers study their own customers and devise a coupon which suits their customers’ needs.
Streetfightmag.com urge retailers to also consider what happens after coupons are redeemed as return rates are always rather low. Many businesses are beginning to use ‘post-couponing’ to generate additional sales. This can include giving reward points or small token gifts such as a free sample allowing businesses to add additional value without having to endlessly mark down products and diminish the quality of their brand.
SMS messaging can also prove to be a simple yet highly effective tool for retaining customer engagement. Retailers can alert customers to special promotions, account information, or send updates on stock availability. These types of SMS alerts help encourage repeat business and strengthen customer relationships.
At HSL, we specialise in offering businesses high quality solutions to suit business requirements. From simple text message promotions to bespoke solutions, visit our Solution Planner and find out more about some of the different ways we can help you.
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