The use of mobile technology within enterprises is becoming more commonplace and one interesting case is how it is being adopted by airlines. Many airlines are now seeing the potential business benefits for SMS use within the travel industry with one of the main benefits of using SMS being cost efficiencies. Given the ever increasing price of fuel, costs are clearly a prime concern for this sector.
As such airlines are now introducing technology to various stages of the journey to improve efficiency. Mobile ticketing is being used as a means of streamlining the check in procedure resulting in fewer staff being required and generally speeding up the process – a benefit to both airlines and passengers.
Mobile technology, and SMS in particular, can also be used to enhance the passenger experience in other ways. Passengers want assurance from their chosen airline that they will arrive at their destination on time as scheduled. As such any planned or unexpected interruptions to their travel could cause not only a delay in their arrival but also have knock on effects to further activities, for instance, holidays, business meetings or connecting flights. Therefore it is crucial for passengers to be alerted to any changes to their schedule and to receive this time sensitive information as and when it is generated. SMS is therefore the ideal solution for airlines to communicate flight or service information updates as it provides immediate notifications to passengers. It can be easily used by airlines to update passengers on the move who may not have access to a computer or internet link but most likely will be carrying their mobile phones.
SMS is also used within airports for system monitoring. SMS alerts can be generated and sent to warn staff of system failures or downtime. In addition to this, SMS is also being used for communication between employees within airports and airlines.
When you take into account the requirement for increasing cost efficiencies, coupled with the pressure from passengers to constantly review and improve airlines services, it is of no surprise that SMS is taking off within airlines as they adopt mobile technology into their business not only for mobile ticketing but also for improving the passenger experience itself.
SMS is discreet and perfect for travellers on the move and considering the high read rates for SMS, airlines can rest assured that updating passengers by SMS is an effective and receptive method for receiving flight and travel information.
HSL have been providing SMS services since 1999 and the travel industry is one of the many sectors which we serve. Further information on our mobile messaging services for the transport industry can be found on our website at http://www.hslsms.com/sectors/transport-and-logistics/.
As such airlines are now introducing technology to various stages of the journey to improve efficiency. Mobile ticketing is being used as a means of streamlining the check in procedure resulting in fewer staff being required and generally speeding up the process – a benefit to both airlines and passengers.
Mobile technology, and SMS in particular, can also be used to enhance the passenger experience in other ways. Passengers want assurance from their chosen airline that they will arrive at their destination on time as scheduled. As such any planned or unexpected interruptions to their travel could cause not only a delay in their arrival but also have knock on effects to further activities, for instance, holidays, business meetings or connecting flights. Therefore it is crucial for passengers to be alerted to any changes to their schedule and to receive this time sensitive information as and when it is generated. SMS is therefore the ideal solution for airlines to communicate flight or service information updates as it provides immediate notifications to passengers. It can be easily used by airlines to update passengers on the move who may not have access to a computer or internet link but most likely will be carrying their mobile phones.
SMS is also used within airports for system monitoring. SMS alerts can be generated and sent to warn staff of system failures or downtime. In addition to this, SMS is also being used for communication between employees within airports and airlines.
When you take into account the requirement for increasing cost efficiencies, coupled with the pressure from passengers to constantly review and improve airlines services, it is of no surprise that SMS is taking off within airlines as they adopt mobile technology into their business not only for mobile ticketing but also for improving the passenger experience itself.
SMS is discreet and perfect for travellers on the move and considering the high read rates for SMS, airlines can rest assured that updating passengers by SMS is an effective and receptive method for receiving flight and travel information.
HSL have been providing SMS services since 1999 and the travel industry is one of the many sectors which we serve. Further information on our mobile messaging services for the transport industry can be found on our website at http://www.hslsms.com/sectors/transport-and-logistics/.
Alternatively, visit us at:
http://www.linkedin.com/company/hay-systems-ltd
follow us on Twitter @HSLSMS
or call us on +44 (0)1506 605260
or email us at sales@haysystems.com
